Definition
A domain used only for sending campaigns, kept separate from your main website domain so sending activity does not risk your primary domain.
Glossary
Dedicated sending domain
A domain used only for sending campaigns, kept separate from your main website domain so sending activity does not risk your primary domain.
Related terms
- Subdomain sendingSending from a subdomain such as mail.yourbrand.com, to isolate sending reputation from the root domain.
- Domain reputationThe reputation tied to your sending domain. It follows the domain across providers and is rebuilt slowly, so it must be protected.
- Email warm-upGradually increasing sending volume from a new domain or IP while generating positive engagement, so mailbox providers learn to trust it before full-volume campaigns.
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