Definition
EU and UK data rules requiring a lawful basis, often consent, to email people and handle their data, with the right to be removed.
Glossary
GDPR for email
EU and UK data rules requiring a lawful basis, often consent, to email people and handle their data, with the right to be removed.
Related terms
- CAN-SPAMA US law setting rules for commercial email, including a valid sender address, a clear unsubscribe and no deceptive subject lines.
- Double opt-inAsking a new subscriber to confirm via email before they are added, which improves list quality compared with single opt-in.
- Suppression listA list of addresses you must never email again, such as hard bounces, complainers and unsubscribes. Honouring it protects reputation and compliance.
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