Definition
An address used by providers and blocklists to catch senders with poor list hygiene. Hitting traps can get your domain blocklisted.
Glossary
Spam trap
An address used by providers and blocklists to catch senders with poor list hygiene. Hitting traps can get your domain blocklisted.
Related terms
- BlocklistA DNSBL, a list of IPs or domains known for spam. If listed, many providers reject or filter your mail until you are delisted.
- List hygieneThe ongoing practice of removing invalid, inactive and risky addresses so your list stays deliverable.
- Email verificationChecking whether an address is valid and safe to send to, by testing syntax, domain and mailbox, to remove dead and risky addresses before sending.
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