Definition
The reputation of the IP address mail is sent from. Shared IPs pool reputation across senders; dedicated IPs isolate it.
Glossary
IP reputation
The reputation of the IP address mail is sent from. Shared IPs pool reputation across senders; dedicated IPs isolate it.
Related terms
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
- Domain reputationThe reputation tied to your sending domain. It follows the domain across providers and is rebuilt slowly, so it must be protected.
- ESPEmail Service Provider, a service that sends bulk email on your behalf and handles the sending infrastructure. Examples include Resend, Amazon SES and Mailgun.
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