Definition
A score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
Glossary
Sender reputation
A score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
Related terms
- Domain reputationThe reputation tied to your sending domain. It follows the domain across providers and is rebuilt slowly, so it must be protected.
- IP reputationThe reputation of the IP address mail is sent from. Shared IPs pool reputation across senders; dedicated IPs isolate it.
- Reputation GuardianFortitude Send's system that monitors bounces and complaints per domain, provider and inbox, and automatically throttles or pauses sending before reputation is damaged.
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