Definition
Fortitude Send's system that monitors bounces and complaints per domain, provider and inbox, and automatically throttles or pauses sending before reputation is damaged.
Glossary
Reputation Guardian
Fortitude Send's system that monitors bounces and complaints per domain, provider and inbox, and automatically throttles or pauses sending before reputation is damaged.
Related terms
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
- Bounce rateThe percentage of emails that could not be delivered. High bounce rates damage sender reputation.
- Spam complaint rateThe percentage of recipients who mark your email as spam. Providers cap this very low, often around 0.1 to 0.3 percent, and exceeding it harms deliverability quickly.
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