Definition
Choosing the best moment to send to each recipient based on when they tend to engage, to lift opens and clicks.
Glossary
Send-time optimisation
Choosing the best moment to send to each recipient based on when they tend to engage, to lift opens and clicks.
Related terms
- Open rateThe percentage of delivered emails that were opened. A signal of subject-line strength, though less reliable as privacy features inflate it.
- Click rateThe percentage of recipients who clicked a link. A stronger signal of engagement and intent than opens.
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
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