Definition
The percentage of delivered emails that reach the inbox rather than spam. A truer measure of success than delivery rate.
Glossary
Inbox placement rate
The percentage of delivered emails that reach the inbox rather than spam. A truer measure of success than delivery rate.
Related terms
- Delivery vs deliverabilityDelivery means the receiving server accepted the email; deliverability means it actually reached the inbox. An email can be delivered yet still land in spam.
- Seed listA set of test inboxes across providers used to check where a campaign lands, inbox, promotions or spam, before sending to the full list.
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
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