Definition
A set of test inboxes across providers used to check where a campaign lands, inbox, promotions or spam, before sending to the full list.
Glossary
Seed list
A set of test inboxes across providers used to check where a campaign lands, inbox, promotions or spam, before sending to the full list.
Related terms
- Inbox placement rateThe percentage of delivered emails that reach the inbox rather than spam. A truer measure of success than delivery rate.
- Email deliverabilityWhether your emails reach recipients' inboxes rather than being blocked or sent to spam. It depends on sender reputation, authentication, list quality and content.
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
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